Success in Berlin for the 'CIV & Friends Meeting' event and the Modì Apple International meeting with Licensees
The CIV celebrates the 50 years of its Indian partner IG International.
During the 2020 Berlin Fruit Logistica Exhibition, the second edition of the 'CIV & Friends Meeting' took place with a large participation of representatives of companies interested in the preview presentation of the CIV Product & Project Portfolio of new apple varieties/selections. Moreover the traditional annual Modi® Apple IMMCA Meeeting ('International Marketing Cooperation & Coordination Agreement') took also place, organised by the CIV Consorzio Italiano Vivaisti – owner of the patent of the Civg198* apple variety and of the Modì® brand with which it is marketed worldwide – with its Authorized International Licensees in order to implement and coordinate the marketing strategies necessary for the development of the Modì® brand and to share the production techniques of the CIVG198* variety (i.e.: ease of cultivation, productivity, long conservation and shelf-life, high organoleptic characteristics, attractive appearance, adaptability to different soil and climate conditions, scub-resistance as one the core aspect of the CIV genetic improvement programme), in full compliance with environmental sustainability.
Furthermore, the CIV had the honour of taking part in the evening-Event of 06/02/2020 for the 50th Anniversary of its Partner IG INTERNATIONAL, which – with its Director Tarun Arora and the entire company management – has hailed 2020 as a very special year since its foundation in 1970 by organising a special party where they also revealed their future plans for global expansion. Please note that IG INTERNATIONAL is currently the only distributor/importer of CIVG198 fruit under the Modì® brand for the whole Indian region.
Modi® apple main features: ease of cultivation, productivity, long conservation and shelf-life, high organoleptic characteristics, attractive appearance, adaptability to different soil and climate conditions, scub-resistance (core aspect of the CIV genetic improvement programme).
Furthermore, the CIV had the honour of taking part in the evening-Event of 06/02/2020 for the 50th Anniversary of its Partner IG INTERNATIONAL, which – with its Director Tarun Arora and the entire company management – has hailed 2020 as a very special year since its foundation in 1970 by organising a special party where they also revealed their future plans for global expansion. Please note that IG INTERNATIONAL is currently the only distributor/importer of CIVG198 fruit under the Modì® brand for the whole Indian region.
Modi® apple main features: ease of cultivation, productivity, long conservation and shelf-life, high organoleptic characteristics, attractive appearance, adaptability to different soil and climate conditions, scub-resistance (core aspect of the CIV genetic improvement programme).
